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At South by Southwest, H-E-B throws a dinner in disguise

An upscale six-course meal was provided by — surprise! — H-E-B

South by Southwest (SXSW) in Austin, Texas, has become a mecca for influencers and innovation in all industries, and now we can add Texas favorite H-E-B to the list. The San Antonio-based grocery retailer surprised SXSW attendees who attended a gourmet dinner hosted by “ITK Restaurant Group” at the elegant Hotel Saint Cecilia that was revealed to be prepared by none other than the chefs of H-E-B. (“ITK” got its name from the company’s “In the Kitchen” content series inspiring customers to

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