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Ahold Delhaize USA to sell Italian grocery brand products

COOP Italia’s Fior Fiore gourmet foods to be available for limited time

Russell Redman

October 2, 2018

2 Min Read
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This fall, Ahold Delhaize USA supermarkets plan to offer a selection of Fior Fiore brand products from Italian grocery chain COOP Italia.

Under a partnership between Ahold Delhaize USA’s Retail Business Services unit and COOP Italia, the Fior Fiore products — including appetizers like olives and bruschetta, oils and dressing, pasta, pasta sauce, pastries and snacks — will be sold for a limited time at Food Lion, Giant Food, Giant/Martin’s and Stop & Shop stores, as well as by online grocer Peapod.

Fior_Fiore_bruschetta_0.png“We are excited to make these items available to the local brands and offer consumers the opportunity to experience authentic Italian cuisine at private brand value,” Juan De Paoli, senior vice president of private brands for Salisbury, N.C.-based Retail Business Services, said in a statement. “This is a versatile product line that offers a gourmet, balanced selection of both kitchen staples and indulgent treats and snacks.”

Fior Fiore products are made from fresh, high-quality ingredients and have no GMOs, colorants, hydrogenated fats or post-harvest treatments, the companies said, adding that items contain additives only when necessary.

“Fior Fiore is the top-quality private brand line of Italy’s largest supermarket chain,” said Mike Ricciardi, managing director of COOP Italian Food NA. “Through our partnership with Retail Business Services, we are pleased to make the products available in the U.S. for the first time.”

Retail Business Services noted that the move to offer Fior Fiore products at Ahold Delhaize USA stores reflects ongoing consumer interest in Italian cuisine. Citing a study by Statista.com, the retailer said more than 60% of U.S. consumers ages 18 to 64 say they eat Italian cuisine at least once a month.

COOP Italian Food, based in Casalecchio di Reno, Italy, is a relatively new company formed by COOP Italia to bring its private label Italian foods to the international marketplace. Its 4,000 SKUs include the core COOP brand products, Fior Fiore gourmet foods, Vive Verde natural and organic items, Bene si wellness-focused products, Solidal fair trade foods, and Club 4-10 and Crescent children’s brands.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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