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Retailers’ private label efforts come as grocery price inflation is driving many consumers to become more discerning shoppers and as some name-brand products face supply chain pressures.

Own brands shine in center store

Retailers grow store brands with unique, sustainable and on-trend products

Supermarket retailers in the U.S. continue to evolve and expand their private label offerings, adding hundreds of new products and incorporating more attributes that consumers are seeking, such as sustainable sourcing and clean ingredient labels.

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