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PLMA Idea Supermarket highlights private label innovation

What’s new in the world of private label? The Idea Supermarket at the 2018 PLMA Trade Show in Chicago offered a peek at the latest offerings from retailers and manufacturers plus products soon to be entering the market. Wendy Wagner, director of retail trade relations for the Private Label Manufacturers Association, said the exhibit showcases private brand innovations from around the world to spark ideas for new products and strategies.

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