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Publix Offers Store Brands for Free

LAKELAND, Fla. — Publix Super Market has kicked off a “Store Brand Challenge.”

Under the deal, which Publix runs occasionally throughout the year, shoppers who buy select national brands get the private-label version for free.

“We're so sure that you'll love our products, you can try them for free,” Publix states in promotional materials.

Read more: Publix Stores Answer 'See for Yourself' Ads

Five items are included in the current week-long, baking-themed promo, including Kraft marshmallows, Nestle Toll House butterscotch morsels and Reynolds wrap.

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