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Gelsons floral.jpg Gelson's Markets
Gelson’s Markets in Southern California offered deals on floral to help boost the category in the challenging economic environment caused by COVID-19.

After a bumpy spring, floral sales are blooming in supermarkets

Americans spending more time at home are turning to flowers and plants for a little brightness in the pandemic

When the COVID-19 lockdowns began, supermarket floral departments were significantly impacted for the most part, as retailers had to manage an unpredictable and fluctuating demand and it meant that orders for floral dropped as moves were made to prioritize high-demand products during the panic-buying phase.

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Contact: Desiree Torres, [email protected]

TAGS: Coronavirus
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