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Floral departments can be a beautiful arrangement

Catering the category to Millennials pays off for supermarkets

The Produce Marketing Association recently commissioned research on floral e-commerce to help suppliers and retailers better understand the channel in the U.S. markets, and floral suppliers surveyed revealed they prefer to work with brick-and-mortar stores over floral e-tailers for various reasons.

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Contact: Desiree Torres, [email protected]

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