Gotham Greens opens first hydroponic greenhouse in the Southeast

Gotham Greens today announced the opening of its first high-tech hydroponic greenhouse in the Southeast region and the company’s 12th greenhouse nationwide. The 210,000-square-foot state-of-the-art facility in Monroe, Ga., located between Atlanta and Athens, Ga., is the company’s second of three new greenhouses opening in 2023. The greenhouse will provide a year-round supply of Georgia grown fresh produce to retail, restaurant, and foodservice customers throughout the region, including Whole Foods Market, Publix, Harris Teeter, The Fresh Market, and more. This includes new offerings, such as the regionally inspired Coastal Crunch lettuce and family size packs of Butterhead and Gourmet Spring Mix.

“As we celebrate National Farmer’s Day, this expansion into the South is a pivotal moment for Gotham Greens and brings us one step closer to our goal of being able to deliver Gotham Greens fresh produce within a day’s drive from our greenhouses to 90% of consumers across the U.S.” said Viraj Puri, co-founder and CEO of Gotham Greens. 

The greenhouse comes with new technology to overcome the region’s hot, humid climate and ensure all leafy greens and herbs meet the standard consumers nationwide. In contrast to traditional open-field farming methods, Gotham Greens farms use up to 90% less water and 97% less land compared to conventional farming methods and provide a consistent and proven way of growing food closer to where people live. While field crops are especially vulnerable to the elements such as heavy rains or drought, the fully closed greenhouse system provides protection and reliability for customers.