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Kroger to offer in-store living produce farms

Retailer partners with Infarm on vertical farming solution

Michael Browne, Executive Editor

November 19, 2019

2 Min Read
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Infarm

The Kroger Co. and Infarm, a Berlin-based urban farming network, announced a first-of-its-kind partnership in the United States that will bring modular living produce farms to Kroger’s QFC stores in Washington state.

The living produce farms will launch this month at two of the 15 stores planned at QFC, at locations in Bellevue and Kirkland. Using hydroponic technology, the produce will grow on site at the participating QFC stores, removing the need for extended transportation and storage and producing a more eco-conscious product. The farms are designed to scale and will provide shoppers the freshest and most sustainable living produce options available.

“Kroger believes that everyone deserves to have access to fresh, affordable and delicious food, no matter who you are, how you shop or what you like to eat,” said Suzy Monford, Kroger's group vice president of fresh. “Our partnership with Infarm allows us to innovate by combining ground-breaking in-store farming technology with our passion for fresh, local produce and ecological sourcing. Kroger is excited to be first to market and offer the best of the season, and we're proud to lead the U.S. on this journey.”

“We want to make fresh, pure, tasty and nutritious produce available and affordable for everyone,” said Erez Galonska, CEO and co-founder at Infarm. “Kroger’s commitment to innovation, quality and flavor makes them the perfect partner with which to launch our business in the United States and for the first time in North America.”

Related:Kroger recasts its brand

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A vertical Infarm installation in Germany. The company will be launching its in-store produce farms at Kroger's QFC stores in Washington state.

Founded in 2013 by Osnat Michaeli and the brothers Erez and Guy Galonska, Infarm combines highly efficient vertical farms with IoT technologies and machine learning, to offer an alternative food system that is resilient, transparent and affordable. The company distributes its smart modular farms throughout the urban environment to grow fresh produce for the city’s inhabitants. The company has over 500 farms in stores and distribution centers around the world and has partnered with more than 25 major retailers in seven countries: Germany, France, Switzerland, Luxembourg, Denmark, the United Kingdom, and now the United States.

For Kroger, the vertical farm project is the latest in its initiatives promoting transparency and sustainability. The retailer has fully invested in its Zero Hunger | Zero Waste social impact plan that aims to end hunger in local communities and eliminate waste across the company by 2025.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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