Stores in Kroger's Central Division will see a lot more produce marketing efforts thanks to a new partnership with The Produce Mom.
In stores, produce departments will display The Produce Mom’s Produce Challenge, a monthly calendar that encourages shoppers to eat more fruits and vegetables and shop the entire department.
The division, headquartered in Indianapolis, will also feature the weekly Produce Mom Pick, a point-of-sale program that will be included in print, digital and social media marketing efforts.
Throughout the year, The Produce Mom will hold events at select stores that will focus on how to select, store and serve fresh produce.
The Produce Mom owner Lori Taylor will also appear on Kroger’s internal broadcast station KTV.
“Kroger values the expertise and consumer reach of The Produce Mom,” John Elliott, division public affairs manager, said in a press release. “The Produce Mom offers a brand and social media personality that is relatable and accessible to Kroger shoppers. We look forward to combining her message with Kroger’s industry-leading produce quality and variety. Kroger and The Produce Mom share a desire to not only increase consumption of healthy produce, but increase consumer awareness about the nutritional value of produce and help customers try new produce options.”
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