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Meijer teams up with hydroponic grower for fresher produce

Revolution Farms to supply local, sustainably sourced lettuce and salad greens

Russell Redman

May 20, 2022

3 Min Read
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West Michigan-based Revolution Farms will provide a variety of cut, whole-leaf and whole-head lettuce and cut lettuce for all prepared salads to all Meijer stores.Revolution Farms

Meijer has partnered with hydroponic grower Revolution Farms to supply local lettuce and salad greens year-round to stores across its six-state Midwestern market area.

Plans call for Caledonia, Mich.-based Revolution Farms to provide a product line of cut, whole-leaf and whole-head lettuce varieties, as well as cut lettuce for all prepared salads, to all 262 Meijer stores, the retailer said yesterday.

With the rollout of Revolution Farms’ hydroponic-grown products, customers will have direct access to lettuce and salad greens that are fresher, more nutritious, last longer on the shelf and at home, and are grown using 90% less water and 90% less land, Grand Rapids, Mich.-based Meijer noted. The produce, too, is 95% closer to shoppers’ homes.

“Supporting local farms and carrying the freshest, most nutritious ingredients is important to us and to our customers,” Meijer produce buyer Sarah Jennings said in a statement. “As a Michigan, family company, we are committed to being good stewards of our community by not only constantly enhancing our own sustainable practices, but also by using our shelves as a platform to promote brands that share our passion.”

Meijer customers will find Revolution Farms products on shelves in the produce department. Whole-leaf lettuce varieties include Revolution Farms Lettuce Boats, Revolution Farms Whole Leaf Romaine and Revolution Farms Sweet Crisp Deli Leaf, while whole-head offerings include Revolution Farms Whole Head Living Bibb and Revolution Farms Whole Head Living Sweet Crisp items.

Related:Walmart picks up stake in vertical farmer Plenty Unlimited

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Revolution Farms packages its products on-site and distributes its non-GMO lettuce to Meijer stores within one or two days of harvest.

Also under the partnership, Meijer and Revolution Farms will localize and enhance ‘Fresh from Meijer’ salad kits available in the retailer’s ready-to-eat section. Meijer said Revolution Farms now grows all the lettuce for the kits. Varieties include Caesar, Cobb, Harvest, Southwest and BLT salad kits, with toppings and dressing ready to assemble and eat. Family sizes also are offered for the dinner table.

Revolution Farms noted that it packages its products on-site and distributes its non-GMO lettuce to Meijer within one or two days of harvest, ensuring its customers receive crispier, crunchier lettuce for more flavorful salads. The practice of harvesting daily ensures the longest possible shelf life and near-to-zero waste, the hydroponic farm added.

Located in West Michigan, Revolution Farms can grow up to 1.5 million pounds of fresh lettuce annually. That proximity, the company said, enables its produce to go from farm to plate in one to two days, less than half the time it takes for lettuce grown on the West Coast to be transported to the Midwest.

Related:Retailers reduce produce miles through vertical farming and local sourcing

Meijer operates supercenters and grocery stores across Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.

“Food tastes better when it’s grown closer to you. Meijer is our hometown retail partner, so partnering with them to expand their local greens selection, as well as growing the lettuce for their salad kits, will help more families easily find sustainably-grown, nutrient-rich greens,” commented John Green, founder and CEO of Revolution Farms. “Our recent greenhouse expansion has given us the ability to grow even more lettuce varieties, as well as become a Meijer Fresh partner.”

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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