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Piggly Wiggly Midwest joins Healthy Savings network

Program enables automatic discounts on fresh produce and other foods

Russell Redman

May 9, 2019

2 Min Read
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Piggly Wiggly Midwest has begun accepting the Healthy Savings program, which gives customers discounts on better-for-you foods.

The Sheboygan, Wis.-based grocer said shoppers can now redeem savings under the program, a service of electronic benefits transfer (EBT) and payment processor Solutran Inc., at any of its 100 Piggly Wiggly stores in Wisconsin and northern Illinois.

Consumers who enroll in Healthy Savings at MyHealthySavings.com can save more than $50 each week on healthier foods without having to clip, print or download coupons.

Healthy_Savings_mobile_app_device.png“Customers were asking our stores if we accepted Healthy Savings, and we felt we had to be a part of this program to meet shoppers’ needs and help them eat healthier,” according to Gary Suokko, chief operating officer at Piggly Wiggly Midwest, which also supplies 14 Butera Market stores in the Chicagoland area.

Powered by Minneapolis-based Solutran’s S3 platform, Healthy Savings is sponsored by health plans, nonprofits, government entities and private employers as a way to promote personal well-being by getting employees to eat smarter — namely more fresh fruit and vegetables.

Customers receive a Healthy Savings card and then register it and download the Healthy Savings mobile app. The program starts with 25% off fresh produce and adds similar discounts on lean meat, whole-grain bread, milk, eggs and other healthy food. More than 200 brands provide savings on prequalified products promoted on the program, whose members purchase 70% more fresh produce than non-members.

Related:Giant Food pharmacy to prescribe fruit and vegetables

Solutran has said it aims to expand the Healthy Savings retail network to more than 22,000 store locations in 2019. Hy-Vee and Albertsons Cos.’ Acme Markets are among the grocery retailers joining the Healthy Savings this year. Other participating supermarket operators include Cub Foods, Coborn’s, Pick n’ Save, Cash Wise Foods, Copps, Giant Food, Western Beef and Kroger.

“Piggly Wiggly cares about their communities and will enjoy serving a broader customer base,” stated Chad Kelly, chief marketing officer of Solutran. “The Healthy Savings program brings more shoppers to the stores that accept the card.”

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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