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Potatoes_retail display(G).jpg CampPhoto/istock/getty images plus
A recent IRI report showed organic potato sales grew year over year by 5.8% in total dollar sales through June 2019, with an uptick of 1.5% in total volume.

In the produce aisle, all eyes are on potatoes

Expanded assortment and value-added varieties drive sales of spuds in the produce aisle

At first glance, potatoes are probably the least sexy item in the produce aisle. But what they lack in hipness and Instagrammability, they more than make up for in sales as the consistently biggest-selling vegetable in the fresh department.

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