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Giant Eagle solicits advice on color scheme

Giant Eagle is conducting an informal consumer survey to determine what color should be used on signage for its organic produce.

Carol Angrisani

September 18, 2014

1 Min Read
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Giant Eagle is conducting an informal consumer survey to determine what color should be used on signage for its organic produce.

“We want your opinion! Which color, orange or purple, would best represent organic produce in our stores?” the retailer wrote on its Facebook page.

More than 3,000 comments were posted. 

Many favored purple. Among the comment:

“Purple graphics are best.”

"Purple...it stands out more... orange blends in."

But others favor orange:

"Orange. The purple is too dark and dreary."

"Orange. It's brighter, more inviting, and easier to spot."


 

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