NEWARK, Del. — Produce Marketing Association here said Sunday that former Food Lion President Cathy Green Burns would join PMA as president, effective Dec. 1.
Green Burns will focus initially on leading board and staff team development as well as business development activities. She will report to PMA Chief Executive Officer Bryan Silbermann, who previously held both president and CEO positions.
“Cathy brings to PMA an unparalleled level of leadership skills and industry knowledge that are vital as we continue growing the value we provide our members,” said Silbermann. “She’ll play a crucial role supporting the rollout of our new strategic plan, especially in helping members grow in the midst of so much change in our consumer and trade marketplaces.”
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Green Burns left Salisbury, N.C.-based Food Lion last December as part of a management shakeup at parent company Delhaize America. She is a 30-year supermarket industry veteran, during which time she’s held several senior-level positions, starting with Food Lion’s sister banner Hannaford Bros.
"I am honored to be joining the PMA team,” said Green Burns. "I look forward to working with PMA's board, members and associates to pursue issues of importance to the produce industry and to fulfill the noble mission of this great organization. With strong core values as a foundation, I am excited to be a part of an organization that is making a difference to inspire healthy eating across the world."
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