Sponsored By

McCaffrey’s Features BrightFarms Tomatoes

LANGHORNE, Pa. — McCaffrey’s promoted BrightFarms' grape tomatoes and tomatoes on the vine on a lead-in display table over Memorial Day weekend, and sales were good, officials said.

Roseanne Harper

May 29, 2013

2 Min Read
Supermarket News logo in a gray background | Supermarket News

LANGHORNE, Pa. — McCaffrey’s Market promoted BrightFarms' grape tomatoes and tomatoes on the vine on a lead-in display table over Memorial Day weekend, and sales were good, officials said.

“We really featured them, and we had good sell through,” Tony Mirack, the retailer’s produce buyer and merchandiser, told SN after the weekend.

CONNECT WITH SN ON LINKEDIN

Join SN's LinkedIn Group to network with industry professionals.

The tomatoes had the top spot in the produce aisle, at the beginning of the traffic path.

“It was a big display, the first thing customers saw,” Mirack said.

Mirack displayed the colorful tomatoes on a four-by-four Euro table. Grape tomatoes in clamshell containers, retailed at $3.99, were stacked on the front shelf of the table. The back shelf was covered with tomatoes on the vine, retailing for $2.49 a pound.

Large signs on the table and labels on the clamshells said, “Locally grown by BrightFarms for McCaffrey’s.”

McCaffrey’s has been sourcing the tomatoes, as well as a variety of baby greens, for the last few weeks from BrightFarms’ greenhouse located just down the road from its Yardley, Pa., store.

Earlier, the retailer had made a deal with New York-based BrightFarms to grow tomatoes and a selection of greens exclusively for McCaffrey’s at its nearby, 50,000-square-foot, hydroponic greenhouse.

 

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like