ST. LOUIS — All Schnuck Markets stores, including its Logli and Hilander banners, participated this spring in a “Love Your Produce Manager” promotional event sponsored by Frieda’s, Los Alamitos, Calif.-based specialty produce company.
Shoppers at Schnucks stores voted for their favorite produce manager, based on his or her outstanding product knowledge and customer service.
This week, the two companies named Gary Bush, produce manager at a Schnucks store in Evansville, Ind., ”Schnucks Best Produce Manager.”
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In the competition, shoppers were invited to vote for their favorite produce managers “American-Idol” style via their cell phones using a text message poll. By voting, shoppers also were entered into a drawing to win $500 in Schnucks gift cards. Each week throughout the promotion, produce departments featured a different produce category — including Latin specialties, tropical fruits, gourmet veggies and Asian specialties — and hosted free tasting events on Saturdays to share their “fresh expertise” and offer samples.
Jeanne Belcher, shopper at a Schnucks store in Maryland Heights, Mo., was randomly selected from the pool of voting shoppers as the winner of a $500 Schnucks gift card.