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Aldi named SN's Retail Achievement Award winner

Aldi, the food retailer demonstrating new possibilities for the limited-assortment discount format, has been selected as this year’s winner of the Retail Achievement Award by SN.

Jon Springer, Executive Editor

August 28, 2015

2 Min Read
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Aldi, the food retailer demonstrating new possibilities for the limited-assortment discount format, has been selected as this year’s winner of the Retail Achievement Award by SN.

The award, presented annually since 2003, recognizes an outstanding accomplishment by a retailer that boosts its business and serves as an example to the wider industry. Aldi is this year’s recipient, based on its success expanding its range and its reach. 

Aldi has adapted its product mix to reflect consumer trends.

Responding to changing consumer preferences, Aldi has reinvented its private label range behind on-trend offerings such as gluten-free, clean ingredients and “black label” specialty products, and has expanded fresh including organic produce at market-leading prices.

These new offerings have improved sales volumes, as well as Aldi’s appeal to a wider swath of the population.

The sales momentum is concurrently fueling a $3 billion expansion spree that will see the Batavia. Ill.-based retailer add more than 650 new stores by 2018, including its first stores in California, set to open early next year.

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In an exclusive interview to be published online and in SN’s September issue, Jason Hart, Aldi’s U.S. CEO, discusses how keeping an eye on consumer tastes while maintaining its cost-effective approach allowed Aldi to respond.

“We’ve been very happy to the changes we’ve made in the business,” Hart said. “You can’t stand still. You have to continue to move, and you can’t say ‘no’ when changes come about. The consumer changes, trends change, products change, and we have to evolve as well."

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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