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A&P in Supermarket Reality Show

MONTVALE, N.J. – A new reality television show debuting this month offers entrepreneurs a chance to get their home recipes onto the shelves of A&P stores.


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"Supermarket Superstar" is scheduled to begin airing July 22 on the Lifetime cable network. The 10-episode show will feature a competition between home cooks to get their products into production as a brand to be launched in A&P stores. Tom Dahlen, identified as a buyer for A&P, and Sam Martin, A&P’s chief executive officer, will appear as judges.

More news: A&P Shoppers Tout Store Brand in Video

Winners will also get $10,000 prize and $100,000 worth of product development from Dine Marketing and Mattson. Actress Stacy Keibler will host, and other judges include celebrity chef Michael Chiarello; cookie mogul Debbi Fields of Mrs. Fields Cookies; and branding expert Chris Cornyn of Dine Marketing.

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