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IRI Buys FreshLook Marketing Group

CHICAGO — Information Resources, Inc. (IRI) has acquired market research firm FreshLook Marketing Group, which specializes in fresh/random weight foods.

The deal means IRI will be able to provide data and services in perimeter departments such as produce, deli, meat and seafood, and bakery.


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“Our food manufacturer and retailer clients are eager for a total store perspective; fresh/random weight products are an important component of many retailers’ footprint and profitability,” Andrew Appel, president and chief executive officer, IRI, said in a statement. “The FreshLook acquisition enables IRI to further improve its market leadership in providing the total view of the store which manufacturers and retailers want, integrate the two sets of information more efficiently and provide shopper marketing, analytics and consulting services that impact the whole store.”

Fresh foods make up 20% of store sales across all outlets, according to FreshLook. The company tracks scanner-based sales, actual retail price and distribution information for those departments using data from supermarkets nationwide.

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