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New IGA Marketing Program to Create ‘Virtual Chain’

CHICAGO — IGA USA on Wednesday announced the launch of a new marketing program that organizes its independent retailers as a single marketing entity, leveraging their combined sales volume to increase individual store sales.

Known as IGA Performance Insights, the program allows participating retailers to promote monthly “Hometown Proud” value-added shopper offers from the industry’s premier manufacturers, and be reimbursed based on their sales performance.


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“IGA Performance Insights puts IGA members in a position to win by leveraging all of IGA’s distinctive strengths: our size, scale and nationwide brand Identity; our partnership with premier national brand manufacturers (Red Oval Partners); and our unique and personalized relationship with IGA licensed wholesalers,” Mark Batenic, IGA’s chief executive officer, said in a statement. “In the end, working more closely together through this program will enable us to act as a virtual chain, bringing more value to all IGA members and more engagement with shoppers.”

To collect, manage and analyze store transaction data in the program, IGA is partnering with marketing analytics experts reach│influence. The company will assist participating retailers in the synchronizing of all transaction data into a secure database using standard transfer protocols, which require no additional hardware or software.  This information will be provided to product manufacturers for quick and accurate settlement of their IGA exclusive offers.

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