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Price Chopper Concept Store to Focus on Quick Service Dining

LATHAM, N.Y. — Price Chopper Supermarkets announced plans for a new concept store here that will feature 16 quick service dining areas as well as a cooking school and on-site garden.

Planned dining concepts include Ben & Bill’s NYC-Style deli, a Mexican-themed restaurant, a pizzeria, a sub shop, a New England-style fish fry, a full-service salad bar and a Chef’s Grill serving steak and seafood. There will be in-store seating for 140 as well as seasonal outdoor seating.

The cooking school will recruit regional and national chefs to teach techniques, trends and meal ideas for classes, special events and parties. There are also plans to grow produce in the store.

Read more: Price Chopper Expands in Mass.

“We intend to make this the store against which all other supermarkets in the area will be judged,” Neil Golub, Price Chopper’s executive chairman of the board, said in a statement. “Each of the concepts that we’ll be previewing here has been designed to add distinctive and dynamic new dimension to the marketplace.”

The concept store will result from a complete remodel of an 80,000-square-foot Price Chopper that will also add 10,000 square feet of space. Construction will begin within the next two months and is expected to last 12 to 14 months. The store will remain open during construction.

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