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Price Chopper Opens New ‘Limited’ Concept

SCHENECTADY, N.Y. — Price Chopper Supermarkets on Tuesday opened its first small-format store, known as Price Chopper Limited, in downtown Saratoga Springs, N.Y.

The 19,000-square-foot store — about one-third the size of Price Chopper’s conventional supermarkets — is located on the ground floor of a newly built six-story residential apartment building known as Market Center. A full-service Price Chopper supermarket is located less than two miles away.

Price Chopper's 2012 Top 75 page

“Even though we have a much larger, full-service supermarket just up the road, we were intrigued by the idea of a small-format store in an easily accessible residential setting that would offer staples consistent with Price Chopper’s ‘Best in Fresh’ quality and value,” Jerry Golub, Price Chopper president and chief executive officer, said in a statement. “Our long-established history in Saratoga, coupled with the enthusiastic requests made by our neighbors, provided added impetus to this project.”

Price Chopper Limited offers fresh produce and bakery, full-service, meat, deli and seafood departments, as well as the most popular products within most of the categories offered in the larger Price Chopper formats, the retailer said. The new store also includes a cafe with eat-in or take-out food service. During the summer months, cafe seating will be provided outdoors as well as indoors.

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