Roundy’s Offers ‘Accountable Care’ Health Insurance

MILWAUKEE — Roundy’s Supermarkets here will begin offering health coverage to workers through a new program offered by Anthem Blue Cross and Blue Shield and Aurora Health Care.

Through the Blue Priority program, Anthem and Aurora Health Care will exchange clinical health data, co-manage patient cases, and establish quality benchmarks in an effort to enhance health outcomes for Roundy’s employees and their family members. Described as “an accountable care organization model,” Blue Priority and the Aurora Accountable Care Network seek to eliminate inefficiencies in health care delivery and generate cost savings for employers.

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Roundy’s, parent of the Pick ’n Save, Rainbow Foods and Mariano’s Fresh Market banners, has approximately 8,000 employees and family members who live in Aurora’s Wisconsin service area. It is slated to join Blue Priority effective Jan. 1, 2013.

Roundy’s previously has provided employee health coverage through Humana, a spokeswoman for the retailer told SN.