The Secret's Out

For a retailer that won't ever be accused of being too fashion-conscious, Aldi is about as hot it gets right now. We're not exactly trend chasers here, Jason Hart, president of Aldi's U.S. division, confessed during a recent interview with SN. I would argue instead that trends are coming to us. Whether it's the growth of the alternative format, the growth of the small footprint, the big growth of

For a retailer that won't ever be accused of being too fashion-conscious, Aldi is about as hot it gets right now.

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