Supermarkets Rev Up Their Fuel Promotions

Record gasoline prices have sparked a resurgence in fuel-rewards programs at food retailers, creating opportunities to win more loyal shoppers. In the past month alone, several supermarkets launched new gas-discount programs: Food Lion begins its Gas Guzzler Giveaway in time for the July 4th holiday weekend. K-VA-T's Food City is running a $1 fuel/pharmacy promotion on selected purchases through July

Record gasoline prices have sparked a resurgence in fuel-rewards programs at food retailers, creating opportunities to win more loyal shoppers.

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TAGS: Marketing