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Wal-Mart Expands Campaign vs. Grocers

BENTONVILLE, Ark. — Wal-Mart Stores here is trying to induce consumers in Chicago, Atlanta and Albuquerque, N.M., to compare prices by offering to make the comparison for them.

Ads in those cities — as well as on an online site — suggest shoppers take a photo of their grocery receipt, upload it and send it to Wal-Mart, where so-called "price-checking wizards" will compare those prices with the prices at the nearest Wal-Mart supercenter and then email results back to the consumer within a couple of days.

Expressing confidence in the results, the discount giant is suggesting consumers post the results on Facebook, Twitter and other social media. Wal-Mart was also reportedly offering $10 gift cards to the first 100 shoppers each day who submitted receipts (through Aug. 26).

Read more: Price Comparisons, EDLP Drive Wal-Mart's U.S. Sales Growth

The receipt comparison tool is reportedly an extension of a five-month print and broadcast ad campaign featuring real shoppers and actual receipts that challenges consumers to bring their receipts into Wal-Mart to see for themselves how much money they could have saved.

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