Wild Oats to Distribute Own Magazine

BOULDER, Colo. -- Wild Oats Markets here has launched a free lifestyle magazine to distribute at its stores. Wild Oats Magazine will educate consumers on how to live healthier lives and will showcase natural, organic and gourmet foods as well as natural health, wellness, personal care and household products. The magazine, available in Wild Oats‘ 110 stores now, will be published bimonthly by Active Interest Media, El Segundo, Calif. Active Interest is also the publisher of Kroger Co.‘s Optimum Wellness magazine.