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Ahold Delhaize USA’s retail media network partners with Placements.io

Ad sales platform will help consumer-packaged goods partners

Bill Wilson, Senior editor at Supermarket News

June 26, 2024

1 Min Read
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Ahold Delhaize

AD Retail Media, the in-house retail media network for Ahold Delhaize USA, is partnering with Placements.io, an ad sales platform.

AD Retail Media will use the platform to streamline its sales, advertising, and finance operations for its consumer-packaged goods partners.

“The Placements.io management system will help us further that commitment by updating our ad sales workflow and achieving sharper revenue management,” said Bobby Watts, SVP of AD Retail Media.

The partnership will help drive operational efficiencies and the expansion of AD Retail Media’s digital network through automated workflows and deep technology integrations, including Salesforce, Epsilon Retail Media, Meta/Facebook, and Pinterest.

Placements.io will also provide retail-specific research and development, as well as improved revenue management controls.

Read more about:

Ahold Delhaize USA

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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