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Allegiance Retail Services adds another Green Way Market

Grocery cooperative holds grand opening for banner’s fourth store

Russell Redman

October 29, 2021

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Green Way Market-Maplewood NJ store sign.png
Allegiance Retail Services

Grocery retail cooperative Allegiance Retail Services has opened a fourth location for its Green Way Markets supermarket banner.

Located at 159 Maplewood Ave in Maplewood, N.J., the new Green Way store made its debut on Oct. 23 in a grand opening event. The supermarket stands on the site of a former Kings Food Markets store, which vacated the space in December. Kings and its sister chain Balducci’s Food Lover’s Markets were acquired in the fall of 2020 by Albertsons Cos.’ Acme Markets.

Green Way stores are designed to provide an enhanced grocery shopping experience, including a curated selection of prepared foods, produce, deli and fresh meat, according to Iselin, N.J.-based Allegiance. The “earth friendly” Green Way store-brand products also are aimed at offering “good food for you” options at an affordable price.

“It is exciting for us to celebrate the opening of our fourth Green Way Market and expand our customer base,” John Derderian, president and chief operating officer of Allegiance Retail Services, said at the grand opening of the new Maplewood store. “We would like to congratulate all Green Way Market members for their new and ongoing commitment to the communities they serve.”       

Green Way Market made its debut in October 2019 with the opening of a store in Cross River, N.Y., owned and operated by the Estevez family. That was followed by openings of Green Way stores in Ridgewood and West New York, N.J. The Ridgewood store, also run by Estevez Markets, replaced a Kings location.

Related:Allegiance Retail Services asks customers to recognize ‘grocery heroes’

The Maplewood grand opening, attended by Maplewood Mayor Frank McGehee, featured a street fair with free samples of premium cheeses and treats from selected Green Way vendors, such as Boar’s Head, Bubba Burger, Premio Sausage, Rancher’s Legend Bee and Euro Classic Brioche. 

“The Maplewood community could not have been more welcoming, and we are thrilled to be here,” commented Adam Shapiro, co-owner/operator of the new Green Way Market with his wife Erica. “An exceptional shopping experience to help you ‘Eat Well, Live Well’ is our promise to our customers. Natural foods, specialty meats and cheeses, grab-and-go meals, plus variety and value. There is something for everyone.” 

Jeremy Graham, grocery manager for Green Way, cited the “great management and staff” in noting  that the new supermarket quickly went from empty to fully stocked. Added Antwaun Carroll, a produce stocker who worked for the previous owner, “It has been a great transition. The layout is a lot better. It is roomier, and the presentation is wonderful. We are excited to be here.” 

Related:Pathmark brand still carries weight with shoppers

Overall, Allegiance encompasses about 30 members operating over 130 supermarkets in New York, New Jersey and Pennsylvania under the Foodtown, Freshtown Marketplace, D’Agostino, Gristedes, Pathmark, LaBella Marketplace, Brooklyn Harvest Market, Market Fresh, Big Deal Food Market, Green Way Markets and Food Basics banners. The company’s private brands include Foodtown, Green Way and Rancher’s Legend. 
 

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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