Amazon recently announced that it’s halting the rollout of its Amazon Fresh retail stores while it re-evaluates the concept’s economics. In a recent fourth-quarter conference call with analysts, Amazon president and CEO Andrew Jassy said:
“We’re doing a fair bit of experimentation today in those stores to try to find a format that we think resonates with customers,” he said. “We’ve decided over the last year or so that we’re not going to expand the physical Fresh doors until we have that equation with differentiation and economic value that we like, but we’re optimistic that we’re going to find that in 2023.”
Supermarket News contributor Diana Blass did a deep dive with SN Executive Editor Chloe Riley on what’s been working for Amazon in grocery (as well as what hasn’t), in addition to where things are headed. Watch the video.