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Demoulas unveils 4% yearlong discount

Demoulas Market Basket in sales circulars beginning this week said that it would discount almost all purchases by 4% through Dec. 27.

Jon Springer, Executive Editor

January 13, 2014

2 Min Read
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Demoulas Market Basket on Monday said its newly launched promotion offering 4% discount on all purchases for the duration of the year was part of a long-term investment to increase sales, win new shoppers and strengthen its brand.

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According to Market Basket sales flyers, the discount program — which excludes beer, wine, cigarettes, gift cards, lottery and milk — is offered as a “thank-you for continued loyalty and patronage,” and includes sale items. The discount is effective until Dec. 27.

It was not clear the degree to which the program represented results of renegotiations with suppliers, internal cost reductions or a combination of factors.

Officials of Demoulas, based in Tewksbury, Mass., did not comment beyond a press release describing the new program.

“The Additional 4% Off Promotion caters to every shopper and is designed to thank Market Basket’s many valued customers, and to also serve as a welcoming invitation to new customers to experience ‘More for Your Dollar’ shopping,” the company said. “Market Basket will continue to keep existing prices low and continue to feature a large variety of weekly specials in its circular.

“The Additional 4 % Off Promotion is a reward for its loyal customers and an investment towards a long term growth strategy to attract new customers, increase sales, and continue to strengthen and build Market Basket’s brand identity,” Market Basket added.

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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