Weis Markets, Sunbury, Pa., on Thursday announced it has named Michelle Dorin as director of dairy, frozen, specialty foods and beer, and that it has promoted Maria Panko to director of marketing and private brands.
Prior to the move, Dorin was the company’s director of pricing. In her new role, she oversees all aspects of the company’s category management and sales building programs for dairy, frozen, beer, specialty food, including organic, gluten-free and natural. Dorin joined the company in 1987. She subsequently worked as a buyer, category manager and oversaw specialty foods earlier in her career.
She reports to Kevin Broe, VP of center store sales and merchandising.
Panko, who worked as senior private brands manager prior to her promotion, will oversee the company’s marketing programs, including loyalty marketing, digital and social media. She will also retain her private brand responsibilities.
Prior to her promotion, she oversaw specialty foods and beer. Panko joined the company in 2006 as a marketing analyst. She subsequently worked for Daymon Worldwide and later rejoined the company as a category manager. She reports to Brian Holt, VP of marketing.
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