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Expect more retailers to begin acting like Amazon — by selling media

Retailers are learning to develop new revenue streams by monetizing their media assets

David Clements is the global retail director for dunnhumby. With over 25 years of retail industry experience, Clements has worked with leading retailers and brands across the world, including Tesco, China Resources Vanguard (CRV) and the Casino Group, to build their customer analytics capabilities and create transformative customer strategies.

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