Sponsored By

First Giant Heirloom Market set to open in Philly

New store format caters to urban neighborhoods

Russell Redman

January 11, 2019

3 Min Read
Supermarket News logo in a gray background | Supermarket News

Giant Heirloom Market, a new small-format retail food concept from Giant Food Stores, is slated to make its debut this month.

Carlisle, Pa.-based Giant said Thursday the 9,500-square-foot store is scheduled to open on Jan. 25 in downtown Philadelphia. The Ahold Delhaize USA supermarket chain announced plans for Giant Heirloom Market in early October but hadn’t provided an opening timetable for the concept, geared for urban venues.

Located at 2303 Bainbridge St. in the city’s Graduate Hospital neighborhood, the store will serve up an assortment of fresh, local, seasonal and specialty foods, along with daily staple items and products from Nature’s Promise, Ahold Delhaize’s natural/organic grocery brand. Reflecting the store’s community focus will be an array of offerings from Philadelphia-area food purveyors, such as High Street on Market, Isgro Pastries, One Village Coffee and Sarcone’s Bakery.

Other Giant Heirloom Market features are designed to encourage customers to explore flavors and spark meal ideas. For example, an in-store produce chef will cut fresh vegetables and fruit on demand and urge shoppers to get more creative with food. Customers also will be able to create their own olive oil and vinegar blends, infused with flavors they choose, at a do-it-yourself station. The store’s sampling station, too, aims to inspire consumers and help them decide what’s for dinner, Giant said.

Related:Giant Food Stores to buy five Shop ‘n Saves

Customers also will see a variety of plant-based foods; local artisanal breads; kombucha on tap; and a curated selection of craft, imported and domestic beer and wine, including the option to put together their own six-pack.

And shoppers won’t be limited to what’s in the Giant Heirloom Market store, which will take an “endless aisles” omnichannel approach, Giant noted. If customers want something not available on the shelves, store associates will guide them to iPads to order products online and have them delivered the next day. The store also will have self and mobile checkout.

Angel_Cordero_store_manager_for_1st_Giant_Heirloom_Market_1.png“We’re proud to serve our Graduate Hospital neighbors during their culinary quests by offering fresh produce, meat and seafood alongside the Philly products they know and love all in a store designed for them,” Store Manager Angel Cordero (left), a 20-year grocery veteran, said in a statement. “We’re confident that by providing an authentic shopping experience, our passion for locally sourced products and our customers will shine bright at Giant Heirloom Market.”

Giant officials and community leaders are slated to participate in a grand opening ceremony at the store. The event will offer free samples and demonstrations, and the first 250 customers will receive a free Giant Heirloom Market cotton tote bag.

Related:Stop & Shop unveils small store format

The new retail format continues aggressive expansion by Giant, which currently operates 171 stores in Pennsylvania, Maryland, Virginia and West Virginia under the Giant Food Stores and Martin’s Food Markets banners. In June, the chain unveiled a $22 million investment plan for Lancaster County, Pa., that includes a 38,000-square-foot e-commerce hub and store remodels. That investment builds on a $70 million plan, announced in April, to expand Giant’s store network across the state.

And in November, Giant opened a store in Lancaster’s Willow Valley area that was acquired from Darrenkamp’s Markets and announced the purchase of five Shop ‘n Save supermarkets from Supervalu Inc. The transaction is expected to close in the 2019 first quarter.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like