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Food Lion Debuts New Format

SALISBURY, N.C. — A new format meant to embody an “easy, fresh and affordable” selling proposition opened Wednesday at a Food Lion store here.

Jon Springer, Executive Editor

December 4, 2013

2 Min Read
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SALISBURY, N.C. — A new format meant to embody an “easy, fresh and affordable” selling proposition opened Wednesday at a Food Lion store here.

The store combines several new features the Delhaize America-owned chain has been testing at various locations since early this year. Officials have described the “easy, fresh and affordable” selling proposition to be the next step in Food Lion’s evolution following the recent completion of a three-year effort to rebrand Food Lion stores behind new service initiatives and lower everyday prices.

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According to a news release Wednesday, the new store will provide access to thousands of new product varieties to make shopping easier, saving both time and money. Additions include “grab and go” foods, daily dinner deals offered from 4 p.m. to 7 p.m., an expanded gluten-free section, “$1 Deals” and new beef in sealed-fresh packaging. Food Lion has also merchandised produce into a new "garden cooler," which it said keeps fruits and vegetables fresher longer.

Additionally, the new store offers what Food Lion called faster and easier checkout. Food Lion has installed new registers with easy-to-view screens, and it has added a new bagging system where workers will bag customers’ cold and frozen items in easy-to-locate blue bags to make unpacking faster at home.

Food Lion has also grouped all of its convenience services together in the front of the store, such as Coinstar, lottery and others.

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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