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Food retail sales remain strong at Sobeys in first quarter

‘Grocery sales are still significantly higher than historic levels,’ CEO Michael Medline says

Russell Redman

September 10, 2020

5 Min Read
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Overall sales rose 9%, while same-store sales grew 11 excluding fuel in the quarter, parent Empire Company Ltd. said.Sobeys

Sobeys Inc. parent Empire Company Ltd. saw 9% sales growth in its fiscal 2021 first quarter and topped analysts’ per-share earnings estimate by 12 cents.

For the quarter ended Aug. 1, sales totaled $7.35 billion (Canadian), up from $6.74 billion a year earlier, Empire reported Thursday. The Stellarton, Nova Scotia-based food and drug retailer said the gain reflects higher food sales spurred by the COVID-19 pandemic, as well as the expansion of the FreshCo discount banner in Western Canada and new store openings, partially offset by lower fuel sales and temporary store closings as some locations were converted to the FreshCo format.

Same-store sales climbed 8.6% and grew 11% excluding fuel, dwarfing upticks of 1.7% and 2.4% in the year-ago quarter, respectively.

“Grocery sales are still significantly higher than historic levels, and we continue to gain market share nationally. Same-store sales excluding fuel were up 11% this quarter, slightly below the average of 13% for the first six weeks of the quarter that we gave you on our last call,” Empire President and CEO Michael Medline told analysts in a conference call on Thursday. “Basket sizes are way up and transaction count is down over the prior year. But we see [store] trips slowly increasing week over week as some customers are beginning to initially feel safe enough to shop a little more frequently. Pharmacy has stabilized, and as Canadians have gradually been traveling more across Canada, we see fuel sales increasing.”

Related:Sobeys parent Empire hatches new three-year growth plan

Sales in the first six weeks of the first quarter were impacted by “remnants” of the COVID-19 lockdown, Medline noted. Sales reps dipped during the last two periods of the quarter, as restrictions eased, but remained “significantly elevated” versus the fiscal 2020 quarter, he added.

“We’re now halfway through our second quarter. And when we look at the last two periods of Q1 plus the first five weeks of Q2, same-store sales [growth] has been averaging approximately 8% to 10%, and it’s sticking around there,” said Medline. “It’s clear that many Canadians’ food habits remain changed and we predict will stay changed. They will stay changed due to the severity and length of COVID concerns.

Full-service [grocery stores] continues to outperform discounts, but the gap between the two is slightly lessening. Of course, sales are stronger in regions which are currently most concerned about COVID. Looking ahead, we believe same-store sales may slow down a bit further, but we see the stickiness in a good portion of the consumption that shifted from restaurants and hospitality businesses to grocery sales.”

Related:More Farm Boy stores coming from Sobeys

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Empire’s online grocery sales in Quebec through IGA.net and in British Columbia via Thrifty Foods jumped about 370% on a comparable basis in the first quarter.

In June, Empire launched its Voilà online grocery service to customers in the greater Toronto area, powered by an Ocado automated customer fulfillment center (CFC) in Vaughan, Ontario. The company is expediting plans to build three more CFCs. They include the second CFC in Montreal to support the Voilà par IGA home delivery service in Ottawa and cities in Quebec, which is expected to go into operation in early 2022. Two more CFCs are slated to be constructed in Western Canada.

“In response to the increased penetration we’ve seen in grocery e-commerce throughout the pandemic, we accelerated the customer timelines of Voilà, our game-changing online grocery home delivery service, to meet increasing demand from customers for delivery. We began with a relatively small number of SKUs to test the system and have been ramping up big time,” Medline said. “Voilà launched in the GTA in June and we are very pleased with the early results. Customer feedback has been overwhelmingly positive, and our customer Net Promoter Score is the highest I have seen in my career.”

In August, Empire also started testing Ocado’s store-pick technology for curbside pickup service in Nova Scotia. The system is designed to serve customers in areas where the CFCs don’t deliver, or aren’t yet built. With the four Ocado CFCs, Empire expects to be able to serve about 75% of Canadian households, or approximately 90% of Canadians’ grocery spend.

“It is clear now more than ever that we must be able to serve customers where, when and how they want to shop,” Medline said in the call. “We are well-positioned to win grocery e-commerce in Canada.”

At the bottom line in the fiscal 2021 first quarter, Empire posted net income of $191.9 million, or 71 cents per diluted share, compared with $130.6 million, or 48 cents per diluted share, a year ago.

Analysts, on average, had forecast adjusted earnings per share of 59 cents, with estimates ranging from 54 cents to 69 cents, according to Refinitiv/Thomson Reuters.

Also on Thursday, Empire announced the next two new locations in the expansion of its FreshCo discount banner: Grand Prairie, Alberta, and Regina, Saskatchewan. The Grand Prairie store will be a brand-new store and is slated to open in the winter of fiscal 2022. The Regina location will be a conversion of an existing Sobeys supermarket, expected to reopen in the summer of fiscal 2022. Including those two stores, Empire has confirmed 30 locations — 22 now open and eight in development — of about 65 planned FreshCo stores in Western Canada.

By the end of next year, Empire also plans to open 12 more Farm Boy fresh market stores, including three conversions of Sobeys supermarkets in Ontario. More than 25 Farm Boy stores are currently in various stages of development in Ontario, where the banner now has 31 locations.

Empire operates its food retailing business through subsidiary Sobeys. Overall, Sobeys’ retail network includes more than 1,500 food and drug stores in all 10 provinces under banners such as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farm Boy and Lawtons Drugs.

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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