Foxtrot, a chain of upscale, delivery-focused corner stores and cafés, continues to expand its footprint within the Washington, D.C., region, with plans to open four new locations before the end of 2022 — doubling its number of stores in the market to eight. Foxtrot opened its first store in Washington, D.C., one year ago with a location in Georgetown.
Launched in Chicago in 2014, Foxtrot combines an upscale corner store and café with app-based purchasing that makes its entire inventory available for delivery in under an hour. The company currently has 18 stores across Chicago, Dallas and Washington, D.C., and Virginia. Customers coast- to-coast can purchase select items from Foxtrot via the company’s online Ship Shop.
This summer, Foxtrot will open its fourth Washington, D.C. location on 14th Street in Logan Circle (1341 14th Street NW) in the former Barrel House Liquors storefront, integrating the historic barrel entry into the store’s facade. The 14th Street opening will be followed by a smaller grab-and-go store in Farragut Square (888 17th Street NW ) that will cater to D.C.’s downtown workers returning to offices this year. Following its Virginia debut in Alexandria earlier this month, Foxtrot will open its second Northern Virginia location in Rosslyn at The Highlands (1771 Pierce Street), slated to open in early fall.
Plans also include Foxtrot’s first storefront in Maryland, which will open at shopping and dining destination Bethesda Row (7262 Woodmont Avenue) later this year.
Foxtrot currently has three stores in the D.C. neighborhoods of Georgetown, Dupont and the Mt. Vernon Triangle. A fourth store is located in nearby Old Town Alexandria in northern Virginia.
Foxtrot is known for creating dynamic, community-driven spaces unique to each neighborhood it serves. “Whether it’s a renovation of an older building or a new build, the spaces are designed to blend into the neighborhood and have a sense of place,” the company said. Foxtrot’s new DMV-area stores will continue this model, with each site uniquely designed while still supporting the brand’s day-to-night atmosphere and incorporating signature design elements like concrete floors, hospitality lighting, wood paneling, warm color palettes and local artwork.
Foxtrot not only takes a localized approach to design, but also merchandising. Since arriving in the DMV market, Foxtrot has worked with a variety of talented local vendor partners including Dolcezza’s Gelato, Saya Slatena, Sweet Dames, Vigilante Coffee and more. Foxtrot currently carries over 175 local products from over 50 local makers and will continue to add new brands to its shelves. Even beyond placement on store shelves, Foxtrot supports local makers and fosters diversity through its Up & Comers awards — an annual program designed to catalyze the growth and success of small businesses. Back in its second year, Up & Comers is currently accepting submissions from emerging brands until April 4th, local makers and emerging brands are encouraged to apply.
Earlier this year, Foxtrot announced that the company closed $100 million in Series C funding, bringing total funds raised to $160 million. This investment will enable the company to reach its goal of opening 50 new stores over the next two years. Later this year Foxtrot will make its debut in Austin, Texas, and in 2023 and beyond, the company will continue expansion in its current regions and new markets, with eyes on New York, Nashville and Miami.
"We first introduced ourselves to customers through online only, rapid-delivery of our dream convenience store,” said Mike LaVitola, co-founder and CEO of Foxtrot, last year. “In the years since, we've realized the pivotal role the physical shops play within neighborhoods. There's no better way to spark discovery than by browsing shelves, and no better platform to elevate local makers than giving them a home in the neighborhood. As consumer preferences shifted online this past year and delivery soared, we were fortunate to see our stores continue to thrive, and act as true hubs of the community when people were seeking connection. In an increasingly digital world, and especially as we exit the pandemic, we believe retail will continue to thrive if done right — beautiful spaces, tailored to the neighborhood, highlighting local makers and artisans, and providing a friendly, warm gathering space for all. We can’t wait for new cities across the country to experience the Foxtrot difference.”