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Giant_Direct_Lancaster_PA.png Photos: Russell Redman
The new Giant Direct Powered by Peapod location in Lancaster, Pa.

Giant Direct e-commerce hub gets under way

President Nick Bertram sheds light on omnichannel, Heirloom Market plans

Giant Food Stores is shifting its omnichannel push into high gear with the debut of its first Giant Direct Powered by Peapod e-commerce hub in Lancaster, Pa., according to Giant President Nick Bertram.

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