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Giant Eagle sunsets fuelperks+ reward program

Fuelperks+ will be moved to the retailer’s myPerks Loyalty Program

Bill Wilson, Senior editor at Supermarket News

November 15, 2023

1 Min Read
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The grocer said it was moving the benefit to an enhanced myPerks Loyalty Program on Jan. 25.Giant Eagle

Giant Eagle is making a change with its fuelperks program, reports CBS news affiliate KDKA.

The grocer said it was moving the benefit to an enhanced myPerks Loyalty Program on Jan. 25. Shoppers who still have fuelperks when the change occurs will be able to convert them to their myPerks account.

“We are merging the best benefits of fuelperks and myPerks into a single loyalty program…[myPerks] will allow the added choice of dollar rewards,” the company said in a statement.

Currently, fuelperks shoppers can only take a percentage off the cost at the pump or in the grocery store, but with the new loyalty program they could choose the percentage or dollar savings. The new system will also notify them of what would be the better choice at the point of purchase.

Accounts will automatically be adjusted on Jan. 25, but customers can make the transition at an earlier date if necessary.

 

 

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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