Sponsored By

Giant Food Stores becomes The Giant Company

President Nicholas Bertram says name change ‘reflects all we aspire to be as an omnichannel retailer’

Russell Redman

February 27, 2020

2 Min Read
Supermarket News logo in a gray background | Supermarket News

Carlisle, Pa.-based Giant Food Stores is adopting a new name, The Giant Company, and updating logos across the grocery retailer’s business units.

Giant said yesterday the refreshed logos in its family of brands — including Giant, Martin’s and Giant Heirloom Market stores and Giant Direct and Martin’s Direct online grocery services — feature a leaf as part of the “A” in each banner’s name, reflecting the company’s commitment to growth and freshness. The corporate logo also includes a big “G” with “The Giant Company” name.

In addition, all of the logos bring a more contemporary color and design scheme, signifying the company’s “modern, fun and caring culture” and its “promise to grow alongside its customers and team members,” Giant said.

Giant-Carlisle new store banner logoAll of The Giant Company's banners will now have a leafed "A" as part of their logos. (Images courtesy of Giant)

The new company name and logos were unveiled Wednesday at Giant’s annual business meeting in Hershey, Pa. Plans call for Giant to roll out the new corporate identity and banner logos across its operations over the course of this year.

“For nearly a century, we’ve been a trusted part of the communities we serve, helping families come together to share a meal and create special memories,” Giant President Nicholas Bertram said in a statement. “For us, food and families go hand in hand, and as we look to our future, we wanted to make sure our name reflects all we aspire to be as an omnichannel retailer. We are proud of the role our brand has played in connecting millions of families, and as The Giant Company, we will continue to passionately serve our customers and communities for a better future.”

Related:Giant Food Stores has bigger plans for Pennsylvania

Giant noted that the new corporate logo is now on the exterior of the company’s Carlisle headquarters as well as on The Giant Center, a 10,500-seat arena in Hershey. The retailer, part of Ahold Delhaize USA, was founded in 1923 and now operates 186 stores in Pennsylvania, Maryland, Virginia and West Virginia, as well as 132 pharmacies, 105 fuel stations and more than 125 online grocery pickup hubs and delivery service.

“Even though our name and logo are changing, our commitment to the families we serve isn’t; in fact, it’s only getting stronger,” Bertram added. “As a purpose-driven organization, we are laser-focused on our goal of making a difference in the lives of those we serve, inside our stores, online and deep within our communities. Starting with the heart and soul of our company — our more than 33,000 team members — The Giant Company will live its purpose, providing a simplified experience and inspiring fresh ideas, while creating healthier communities for today, tomorrow and beyond.”

Related:Giant Food Stores named SN Retailer of the Year

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like