Carlisle, Pa.-based Giant Food Stores is adopting a new name, The Giant Company, and updating logos across the grocery retailer’s business units.
Giant said yesterday the refreshed logos in its family of brands — including Giant, Martin’s and Giant Heirloom Market stores and Giant Direct and Martin’s Direct online grocery services — feature a leaf as part of the “A” in each banner’s name, reflecting the company’s commitment to growth and freshness. The corporate logo also includes a big “G” with “The Giant Company” name.
In addition, all of the logos bring a more contemporary color and design scheme, signifying the company’s “modern, fun and caring culture” and its “promise to grow alongside its customers and team members,” Giant said.
All of The Giant Company's banners will now have a leafed "A" as part of their logos. (Images courtesy of Giant)
The new company name and logos were unveiled Wednesday at Giant’s annual business meeting in Hershey, Pa. Plans call for Giant to roll out the new corporate identity and banner logos across its operations over the course of this year.
“For nearly a century, we’ve been a trusted part of the communities we serve, helping families come together to share a meal and create special memories,” Giant President Nicholas Bertram said in a statement. “For us, food and families go hand in hand, and as we look to our future, we wanted to make sure our name reflects all we aspire to be as an omnichannel retailer. We are proud of the role our brand has played in connecting millions of families, and as The Giant Company, we will continue to passionately serve our customers and communities for a better future.”
Giant noted that the new corporate logo is now on the exterior of the company’s Carlisle headquarters as well as on The Giant Center, a 10,500-seat arena in Hershey. The retailer, part of Ahold Delhaize USA, was founded in 1923 and now operates 186 stores in Pennsylvania, Maryland, Virginia and West Virginia, as well as 132 pharmacies, 105 fuel stations and more than 125 online grocery pickup hubs and delivery service.
“Even though our name and logo are changing, our commitment to the families we serve isn’t; in fact, it’s only getting stronger,” Bertram added. “As a purpose-driven organization, we are laser-focused on our goal of making a difference in the lives of those we serve, inside our stores, online and deep within our communities. Starting with the heart and soul of our company — our more than 33,000 team members — The Giant Company will live its purpose, providing a simplified experience and inspiring fresh ideas, while creating healthier communities for today, tomorrow and beyond.”
