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San Antonio-based H-E-B has more than 420 stores in Texas, but the new stores announced on Friday will be its first in the DFW Marketplace.

H-E-B expanding presence in Dallas-Ft. Worth area

Two stores slated for Frisco and Plano for the fall of 2022

Texas favorite H-E-B is bringing its flagship H-E-B brand grocery stores to the Dallas-Fort Worth Metroplex next year.

The stores, which will open in Frisco and Plano in fall 2022, build on the company’s longstanding presence in the area and reinforce its commitment to serve more customers in this dynamic and growing part of Texas, according to H-E-B in an announcement Friday morning.

The Frisco store will be located at the northeast corner of Legacy Drive and Main Street. The Plano store will be built at the southwest corner of Preston Road and Spring Creek Parkway, the company said. 

Although these will be the first H-E-B stores in the Metroplex area, the retailer’s presence in the community runs deep. As a multi-format retailer, H-E-B has served the broader community for two decades with its innovative Central Market stores, which were introduced to the DFW area in 2001 and serve customers in Dallas, Plano, Southlake and Fort Worth. H-E-B stores also serve communities near the Metroplex including Burleson, Hudson Oaks, Granbury, and Waxahachie. Additionally, H-E-B’s fast and convenient Favor Delivery now serves 29 cities across the metro area.

“This is an exciting day as we share plans to expand our presence in the DFW market with the introduction of H-E-B, our flagship banner, to our growing network of stores,” said Stephen Butt, president – Central Market Division of H-E-B. “For the past 20 years, Central Market has been committed to earning customers’ trust, and H-E-B Partners will work hard to earn the confidence of the many new shoppers we look forward to serving in the Plano and Frisco communities.”

“At H-E-B we’ve always known that our success depends on two things: our customers, whose trust we must earn every day, and our Partners who go above and beyond to serve them,” said Juan-Carlos Rück, H-E-B executive vice president, North West Food/Drug Division. “Our two new stores will feature the best of H-E-B with products and services our customers have come to love and expect. We are committed to ensuring these stores are a meaningful addition to the Frisco and Plano communities.”

Mayor Harry LaRosiliere of Plano also expressed his excitement in a statement Friday morning, saying, "H-E-B is one of the most beloved brands in Texas. The future H-E-B store, along with a second one in Frisco are the company’s first H-E-B stores in North Texas. It will join one of the company’s four Central Market concept stores already in Plano. We are so proud H-E-B chose the City of Excellence to launch their ever-popular grocery concept locally. This flagship store will add to the fabric of our community and that makes us Texan and special. Welcome H-E-B!"

San Antonio-based H-E-B currently has more than 420 stores across Texas and Mexico. 

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