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H-E-B expanding presence in Dallas-Ft. Worth area

Two stores slated for Frisco and Plano for the fall of 2022

Michael Browne, Executive Editor

March 26, 2021

2 Min Read
HEB DFW.jpg
San Antonio-based H-E-B has more than 420 stores in Texas, but the new stores announced on Friday will be its first in the DFW Marketplace.H-E-B

Texas favorite H-E-B is bringing its flagship H-E-B brand grocery stores to the Dallas-Fort Worth Metroplex next year.

The stores, which will open in Frisco and Plano in fall 2022, build on the company’s longstanding presence in the area and reinforce its commitment to serve more customers in this dynamic and growing part of Texas, according to H-E-B in an announcement Friday morning.

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The Frisco store will be located at the northeast corner of Legacy Drive and Main Street. The Plano store will be built at the southwest corner of Preston Road and Spring Creek Parkway, the company said. 

Although these will be the first H-E-B stores in the Metroplex area, the retailer’s presence in the community runs deep. As a multi-format retailer, H-E-B has served the broader community for two decades with its innovative Central Market stores, which were introduced to the DFW area in 2001 and serve customers in Dallas, Plano, Southlake and Fort Worth. H-E-B stores also serve communities near the Metroplex including Burleson, Hudson Oaks, Granbury, and Waxahachie. Additionally, H-E-B’s fast and convenient Favor Delivery now serves 29 cities across the metro area.

“This is an exciting day as we share plans to expand our presence in the DFW market with the introduction of H-E-B, our flagship banner, to our growing network of stores,” said Stephen Butt, president – Central Market Division of H-E-B. “For the past 20 years, Central Market has been committed to earning customers’ trust, and H-E-B Partners will work hard to earn the confidence of the many new shoppers we look forward to serving in the Plano and Frisco communities.”

Related:H-E-B steps up with $1 million in aid for Texas after devastating winter storm

“At H-E-B we’ve always known that our success depends on two things: our customers, whose trust we must earn every day, and our Partners who go above and beyond to serve them,” said Juan-Carlos Rück, H-E-B executive vice president, North West Food/Drug Division. “Our two new stores will feature the best of H-E-B with products and services our customers have come to love and expect. We are committed to ensuring these stores are a meaningful addition to the Frisco and Plano communities.”

Mayor Harry LaRosiliere of Plano also expressed his excitement in a statement Friday morning, saying, "H-E-B is one of the most beloved brands in Texas. The future H-E-B store, along with a second one in Frisco are the company’s first H-E-B stores in North Texas. It will join one of the company’s four Central Market concept stores already in Plano. We are so proud H-E-B chose the City of Excellence to launch their ever-popular grocery concept locally. This flagship store will add to the fabric of our community and that makes us Texan and special. Welcome H-E-B!"

Related:H-E-B’s latest amenities star in new South Austin store

San Antonio-based H-E-B currently has more than 420 stores across Texas and Mexico. 

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About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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