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H-E-B opens jewelry store-within-a-store

First of three James Avery Artisan Jewelry boutiques makes debut

Russell Redman

September 16, 2021

2 Min Read
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The first James Avery jewelry shop opened at H-E-B's League City store yesterday, with two more to follow in Portland and San Antonio, Texas, in the next several weeks.H-E-B

Texas grocer H-E-B has opened the first of three planned James Avery Artisan Jewelry shops inside selected supermarkets.

The first James Avery jewelry boutique, a 1,650-square-foot space, opened yesterday in the H-E-B store at 2755 E. League City Pkwy in League City, Texas. Plans call for the next jewelry “stores-within-a-store” to open inside H-E-B supermarkets in Portland (outside Corpus Christi) on Sept. 29 and Oct. 13 in San Antonio (at the grocer’s 211 and Potranco location).

James Avery locations at H-E-B stores will offer many of the jewelry retailer’s classic designs — including in sterling silver, 14K and 18K gold for women and men — plus new releases and services, such as charm soldering and jewelry cleaning. Customers also will be able to buy jewelry online at JamesAvery.com and pick up their orders at the H-E-B location, which operates Monday to Saturday from 10 a.m. to 8 p.m. and on Sunday from 11 a.m. to 7 p.m.

“We are thrilled to welcome James Avery into select H-E-B stores across the state,” Winell Herron, group vice president of public affairs, diversity and environmental affairs at H-E-B, said in a statement. “With our shared Hill Country beginnings, we look forward to continue serving Texans for generations to come.”

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The James Avery boutique at the League City H-E-B occupies 1,650 square feet and offers both jewelry and services.

In support of the opening, through Sept. 25, shoppers visiting the James Avery shop in the League City H-E-B store can enter a drawing for a chance to win one of 60 James Avery gift cards of $50, $100 or $500.

“We’re excited to work with another iconic Texas brand,” stated John McCullough, CEO of James Avery Artisan Jewelry. “H-E-B shares many of the same values and commitments as us, and we’re excited to be offering our designs at locations where our customers already shop.”

Based in Kerrville, Texas, James Avery unveiled its partnership with H-E-B late last week. The jewelry chain operates more than 100 James Avery stores in five states, and its jewelry also is sold at more than 220 Dillard’s department stores in Texas and 28 other states, airport stores in Austin and Houston, and nationwide via JamesAvery.com.

“We’re excited to bring this new partnership to customers,” commented Lindsey Avery Tognietti, director of customer service and marketing communications at James Avery Artisan Jewelry. “As we expand, our goal is to bring the James Avery customer experience close to home for our new and loyal customers.”

Overall, San Antonio-based H-E-B operates more than 350 grocery stores across Texas. 

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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