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H-E-B’s latest amenities star in new South Austin store

Russell Redman

June 16, 2020

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H-E-B last week officially opened a 130,000-square-foot store in South Austin, part of more than $200 million in projects that the Texas grocer plans for the community.H-E-B

H-E-B last week officially opened a 130,000-square-foot store in South Austin, part of more than $200 million in projects that the Texas grocer plans for the community.

Located at 8801 S. Congress Ave., near the corner of Slaughter Lane and I-35 in South Austin, the new store offers H-E-B Curbside and Home Delivery services and houses a True Texas BBQ restaurant with a drive thru as well as a large pharmacy with drive-thru lanes. The restaurant includes indoor and outdoor seating plus the company’s first indoor children’s playground area.

Along with the wide variety of fresh foods and groceries and everyday low prices found at other H-E-B stores, the South Austin location features a large assortment of organic foods, an expansive Healthy Living department, an expanded beer and wine section, a cheese shop, a bakery with tortilleria, a full-service meat market and seafood counter, a Sushiya sushi counter with poke options, and a large “Dinner Tonight” selection with H-E-B’s “Meal Simple” offerings plus fresh sushi and Cooking Connection demonstrations.

Other amenities include a Blooms floral department, a self-checkout area and a Texas Backyard department, which offers grilling, gardening and outdoor entertaining products.

H-E-B noted that the new store’s modern design is accented by a colorful facade and canopy of windows that allows large amounts of natural light to flow throughout the building. And to protect the existing landscape and natural surroundings, the San Antonio-based retailer said it saved and relocated native trees and several decades-old Heritage Oak trees throughout the property.

The Slaughter Lane and I-35 store replaces a smaller, older H-E-B supermarket about 2.5 miles away at South 1st and William Cannon Drive in South Austin. That store was closed earlier this month. In celebration of the new store’s grand opening, H-E-B made commitments totaling nearly $70,000 to local nonprofit organizations and surrounding schools.

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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