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H-E-B’s latest amenities star in new South Austin store

H-E-B last week officially opened a 130,000-square-foot store in South Austin, part of more than $200 million in projects that the Texas grocer plans for the community.

Located at 8801 S. Congress Ave., near the corner of Slaughter Lane and I-35 in South Austin, the new store offers H-E-B Curbside and Home Delivery services and houses a True Texas BBQ restaurant with a drive thru as well as a large pharmacy with drive-thru lanes. The restaurant includes indoor and outdoor seating plus the company’s first indoor children’s playground area.

Along with the wide variety of fresh foods and groceries and everyday low prices found at other H-E-B stores, the South Austin location features a large assortment of organic foods, an expansive Healthy Living department, an expanded beer and wine section, a cheese shop, a bakery with tortilleria, a full-service meat market and seafood counter, a Sushiya sushi counter with poke options, and a large “Dinner Tonight” selection with H-E-B’s “Meal Simple” offerings plus fresh sushi and Cooking Connection demonstrations.

Other amenities include a Blooms floral department, a self-checkout area and a Texas Backyard department, which offers grilling, gardening and outdoor entertaining products.

H-E-B noted that the new store’s modern design is accented by a colorful facade and canopy of windows that allows large amounts of natural light to flow throughout the building. And to protect the existing landscape and natural surroundings, the San Antonio-based retailer said it saved and relocated native trees and several decades-old Heritage Oak trees throughout the property.

The Slaughter Lane and I-35 store replaces a smaller, older H-E-B supermarket about 2.5 miles away at South 1st and William Cannon Drive in South Austin. That store was closed earlier this month. In celebration of the new store’s grand opening, H-E-B made commitments totaling nearly $70,000 to local nonprofit organizations and surrounding schools.

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