Raley’s continues to grow its new O-N-E Market retail concept with this past weekend’s opening of a converted Raley’s store in Reno, Nev., the first in the state and the third overall, following a new build in Truckee, Calif., in June 2020 and a store conversion in El Dorado Hills, Calif., last month.
The 42,000 square foot Reno store, located at 18144 Wedge Parkway in the Mount Rose area, had been operating as a Raley’s since 1996. It was temporarily closed from April 26 to April 30 to undergo the conversion into Raley’s O-N-E Market and reopened on May 1 with Raley’s O-N-E Market’s highly curated assortment of products that are fresh, nutritious, organic when possible, minimally processed, sustainably sourced and free from ingredients on the brand's banned ingredients list. To fill the shelves with only items that fit the department standards, about 4,200 new products were brought in alongside the nearly 12,000 better-for-you products already carried in the existing store.
“In line with our purpose of changing the way the world eats, one plate at a time, we are proud to have expanded the Raley’s O-N-E Market banner into Nevada,” said Keith Knopf, Raley’s President & CEO. “This store conversion was a purpose-driven decision inspired by our desire to help people live healthier, happier and more fulfilled lives.”
A fourth O-N-E Market location is currently under construction in Roseville, Calif., with a planned opening in spring 2022. The pace of additional store conversions and openings will be guided by Raley’s purpose and aligned with customer preference, the company said.
New additions to the Reno O-N-E Market store's café include coffee from Stumptown Coffee Roasters, specialty toasts and an organic juice bar serving fresh pressed juices, wellness shots, smoothies and acai bowls. Restaurant-quality options include hearth-baked pizza and sandwiches, freshly prepared sushi and poke bowls made with 100% sustainable seafood and artisan baked goods with clean ingredients.
Beyond the updated grocery and foodservice options, the Mount Rose location now also offers two new features of Raley’s loyalty program. First, the Something Extra Health program is designed to help interested customers on their personal wellness journeys. Led by the Nutrition Advisor, a registered dietitian, the program offers classes, store tours, nutrition coaching, personalized supplement recommendations and more at no cost to members. The second feature, a Something Extra Gather room, has audio visual capabilities and can be used for free by Something Extra members in the community. For loyalty program members interested in either benefit, reservations will be able to be made on the Raley’s website.
Raley’s operates 124 stores under six banners: Raley’s, Bel Air Markets, Nob Hill Foods, Raley’s O-N-E Market, Food Source and Market 5-ONE-5.