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More GreenWise stores coming from Publix

Latest sites would expand format to 10 locations

Russell Redman

February 22, 2019

2 Min Read
Supermarket News logo in a gray background | Supermarket News

Publix Super Markets Inc. plans to open another three GreenWise Market natural, organic and specialty stores. The company also announced opening time frames for four other locations.

Lakeland, Fla.-based Publix on Thursday named Odessa and Nocatee (Ponte Vedra Beach), Fla., and Lexington, S.C., as sites for new GreenWise stores. No opening timetables have been announced for those locations, which would give the format six stores in Florida and two in South Carolina.

greenwisetwo_0.pngThe beverage bar and produce department at the Tallahassee location.

Previously announced GreenWise stores in Mount Pleasant, S.C., and Mountain Brook, Ala., are slated to open this summer, Publix said. For the GreenWise in Mountain Brook, Publix will convert a Western Market supermarket acquired from Western Supermarkets, which is discontinuing operations. Plans call for GreenWise stores slated for Lakeland and Boca Raton, Fla., to open later in 2019.

Other GreenWise Markets are earmarked for Marietta, Ga., and Fort Lauderdale, Fla. No prospective opening dates have been announced. The concept’s first store, a 29,000-square-foot unit, opened on Oct. 4 in Tallahassee, Fla.

“We’re creating a community gathering place where high-quality natural and organic products are the center of what we offer,” Publix President Kevin Murphy said in a statement. “And we’re helping our customers support their healthy lifestyle with convenient in-house prepared meals and grab-and-go options made from organic and antibiotic-free ingredients.”

Related:Publix to buy pair of Western Market stores

Sized at around 25,000 square feet, GreenWise Markets are aimed at customers focused on healthy lifestyles and “foodies” looking to indulge, according to Publix.

Along with a beverage bar serving kombucha, locally roasted coffee, wine, local beer and smoothies, the format offers house-prepared meals and grab-and-go food (made with antibiotic-free meats and organic cheeses and including vegan options); gourmet treats; body care products; natural vitamins and supplements; bulk items; and a selection of local and unique products. Customers also can enroll in GreenWise Market Rewards, a loyalty program provides personalized offers and digital coupons. The rewards can be redeemed only at GreenWise stores.

Publix added that it will continue to seek sites for more GreenWise stores across its Southeastern trade area. Overall, the retailer operates 1,213 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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