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Mrs. Green's sets growth plan

Mrs. Green’s Natural Market on Tuesday announced it planned to open more than 20 new stores this year, more than doubling the size of the Irvington, N.Y.-based natural foods retailer.


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Grand openings will occur in West Windsor, N.J., on March 28 and in New Canaan, Conn., on April 11. The company said additional locations would be announced in coming weeks and include stores in in New York, New Jersey, Illinois, Virginia and Washington, D.C., and the Canadian provinces of Ontario and Alberta.

Mrs. Green’s, founded in 1990, currently operates 18 stores. The company said it planned to have 40 stores open by the end of this year and 100 over the next few years.

“Mrs. Green’s has spent a lot of time carefully researching potential areas for expansion,” CEO Robin S. Michel said in a statement. “We’re excited to bring our passion for all that is good to these new communities.”

Mrs. Green’s stores feature all-organic produce, all-natural meats and dairy — no added preservatives, dyes or hormones — fair trade coffee, fresh bakery departments and local selections.

“Mrs. Green’s Natural Market is based upon the idea that good food is both good for you and good for the environment,” Michel said. “Every product in our store is organic or all-natural. We want to provide our customers with safe, healthy food options that will help them to take care of their health, while also taking care of our planet.”

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