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Mrs. Green's sets growth plan

Mrs. Green’s Natural Market on Tuesday said it planned to open more than 20 new stores this year, more than doubling the size of the Irvington, N.Y.-based natural foods retailer.

Jon Springer, Executive Editor

March 18, 2014

2 Min Read
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Mrs. Green’s Natural Market on Tuesday announced it planned to open more than 20 new stores this year, more than doubling the size of the Irvington, N.Y.-based natural foods retailer.

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Grand openings will occur in West Windsor, N.J., on March 28 and in New Canaan, Conn., on April 11. The company said additional locations would be announced in coming weeks and include stores in in New York, New Jersey, Illinois, Virginia and Washington, D.C., and the Canadian provinces of Ontario and Alberta.

Mrs. Green’s, founded in 1990, currently operates 18 stores. The company said it planned to have 40 stores open by the end of this year and 100 over the next few years.

“Mrs. Green’s has spent a lot of time carefully researching potential areas for expansion,” CEO Robin S. Michel said in a statement. “We’re excited to bring our passion for all that is good to these new communities.”

Mrs. Green’s stores feature all-organic produce, all-natural meats and dairy — no added preservatives, dyes or hormones — fair trade coffee, fresh bakery departments and local selections.

“Mrs. Green’s Natural Market is based upon the idea that good food is both good for you and good for the environment,” Michel said. “Every product in our store is organic or all-natural. We want to provide our customers with safe, healthy food options that will help them to take care of their health, while also taking care of our planet.”

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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