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National Grocers Association rebranding highlights independents’ focus on community

New logo and enhanced messaging reinforce NGA’s mission to advocate and serve independent grocers

Russell Redman

May 19, 2021

2 Min Read
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NGA said its updated branding centers on the new tagline “At the Heart of the Community,” highlighting independent grocers’ importance to the communities and markets they serve.National Grocers Association

The National Grocers Association (NGA) has launched a new logo as part of an overall rebranding, the first since the independent grocery trade group was founded in 1982.

Washington, D.C.-based NGA said Wednesday that its updated branding centers on the new tagline “At the Heart of the Community,” highlighting independent grocers’ importance to the communities and markets they serve as well as their roles as economic engines supporting local families.

Meanwhile, the new logo, accompanying graphics and color palette bring a more contemporary look and accentuate the enhanced messaging focusing on community, according to NGA. The logo and graphics were created by Grafik, an Alexandria, Va.-based branding and marketing agency, assisted by NGA staff and with input from a task force of NGA-member companies.

“NGA’s new logo and imagery, and updated messaging, deliver a fresh look and reinforces our mission: to ensure independent, community-focused retailers and wholesalers have the opportunity to succeed and better serve consumers through our policies, advocacy, programs and services,” NGA President and CEO Greg Ferrara said in a statement.

“Independent community grocers and their wholesaler partners are critical to the strength and vitality of the people they serve,” he explained. “By advocating for the growth and continuing innovation of these independent business leaders, we help bring choice, convenience and value to hard-working Americans and ensure ongoing economic advancement and prosperity for our country.”

Related:National Grocers Association reveals 2021 Creative Choice Award winners

NGA noted that the rebranding reflects the fact that communities represent both the source and the recipient of support for local independent supermarkets. Privately owned by families or employees, independent grocers operate a variety of retail formats and are represented by NGA in every congressional district, where they not only bring nutrition and convenience to families but also provide jobs and tax revenue, the association said.

“NGA is the singular voice for the true entrepreneurs of the food industry, who model business leadership and a strong commitment to civic life while providing their neighbors quality goods and nourishing foods,” Ferrara added. “From the four corners of your local grocery store to the four corners of this nation, NGA will continue to advocate and serve as the central hub for the independent grocery industry under this new brand.”

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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