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Jing Wang, business intelligence manger with the Alibaba Group.

Offline retail store Hema seeing success

Speaking at Groceryshop, Alibaba shares story of online and in-store convergence

Every retailer is trying to figure out the right equation of offering a profitable online platform and creating an engaging in-store shopping experience. Perhaps the answer is to look to Asia, specifically Alibaba’s Hema concept, or what the quickly growing company calls its offline retail store.

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