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Podcast: Dollar General’s unique twist to retail media

The discount retailer has taken a different approach to the technology

Bill Wilson, Senior editor at Supermarket News

October 12, 2023

 

Retail media has been exploding over the last year, and Dollar General is right there riding the wave.

However, the discount retailer is taking a different approach. Rather than doing retail media in-house, Dollar General is partnering with third parties to deliver the message to consumers.

In this episode of SN Off the Shelf, Supermarket News Senior Editor Bill Wilson talks with Chad Fox, who is vice president and chief marketing officer at DG. Hear how Dollar General has taken on the world of retail media with its own flair.

Take a listen.

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Have a pitch for the podcast? Reach out at [email protected]. And thanks for listening.

 

Read more about:

Dollar General

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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